The Brazilian company Tectoy presented this Wednesday (12) its videogame Zeebo, which is expected to reach shelves of the country in July 2009. He will be produced at the factory in Manaus Tectoy. Then, will be offered for licensing in other countries, especially in emerging markets.
"The Zeebo is toward the middle class, it means the last generation of consoles that for them, are still inaccessible," said the director-president of Tec Toy, Fernando Fischer.
The platform affixed to the end of physical media: all your games are stored in the memory of the console and available from downloads made by the network ZeeboNet3G.
According to TecToy, which closed partnership with Sure to provide the data-only 3G network, the user is always connected to the wireless network and not pay anything for it. Costs will be purchasing the console, released today by the price of $ 599, and games, which will vary between $ 10 and U.S. $ 30, depending on where catalog or release.
Thus, the company hopes to prevent piracy, since the original games, in theory, can not be recorded or transferred to other devices or media.
The development of the new console is a partnership with 12 companies in the world, with the main one is the U.S. company Qualcomm, which holds 43% of Tectoy in the United States and will be named Zeebo Inc. - the other 57% belong the Brazilian group.
According to Fischer, the Zeebo already consumed about $ 17 million in investments, with U.S. $ 5 million of equity and other Brazilian Tectoy U.S. $ 12 million from Qualcomm.
According to the company, Zeebo the name was chosen from 70 options and no registration of the trademark in other countries. "It's a brand that does not mean anything anywhere," said the director-president of the company.
Games
In Brazil, the Zeebo will be launched with six games installed - two games from EA (Electronic Arts) (racing and soccer), Action Hero 3D, Brain Training, Evil Prey and Quake, all in Portuguese. In addition to these titles, the catalog's home Zeebo has more than ten games, all developed for this platform. By the end of 2009 in anticipation of Tectoy is that the quantity of titles comes at 51 games.
The company has a partnership of major companies worldwide developer of games such as EA, Namco, Capcom, Sega, Activision and ID. It is also planned for next year the launch of the "AcelerĂ´metro," accessory like the Wii Remote, Nintendo's.
Quality
The game used by Tectoy the presentation today was the Quake, launched in the past decade. The graphics and how to play and not impressed even come close to recent market launches in the world of games.
Therefore, the director-president of Tectoy rushed to reiterate Zeebo that is not focused on the "gamers" from last generation, but for the middle class that has no access to brand consoles like the Sony, Nintendo or Microsoft. "The Quake is an old game for us but new to our target audience," said one of the developers of the company.
According to Tec Toy, the share of graphical display of the game will come "very close" to what exists today in the PS2. Asked about the price of Zeebo, Fischer shuffle, saying that the company will appeal to the communication, distribution and legalization of products with its brand in the country.
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