How to build up good Customer Relationship via E-mail

[DanielV]

Hi,
I am building up a small site related to some e-learning courses. I want some tips which can help me to build up a good customer relationship with the users on mails. I don't want to send purposely tons of spam messages which can cause the users to go away. What can be a better way to promote my produce on the internet and catching direct consumers.

[Jackson2]

Before any program of customer relations, brand management must know its prospects. The relationship with potential customers must be considered to maximize the opportunities for conversion. Asking too much information to a prospective example may scare away some potential customers who do not reveal too much about them or have an interest relating to the advertiser.

[Techno01]

I will advice you to include some voluntary registration on a site, to generalize welcome packs. More than just a welcome email, these campaigns gradual approach new contacts allow the brand to communicate its image, offer promotions, and even described his new contacts. They enable the brand to better acceptance. However, confidence is a key element to generate a first sale.

[Trio]

Three different e-mails sent to three weeks apart may for example enable it to initiate a relationship of trust and encouraging example to place an initial order. The first e-mail can also afford to work the deliver ability of future campaigns to each individual contact by suggesting to indicate the maximum commercial pressure does not wish to exceed. If at the end of this year welcome the prospect has not opted out, he can then incorporate the process more comprehensive customer information.

[deveritt]

In contrast to the mass-mailing, intelligent personalization of mailings and newsletters to ensure a company 's acceptance of his campaigns and confidence of its customers. For a commercial site, it is particularly interesting to work on the order history of each subscriber, the baskets he finally abandoned before paying, or simply the product files he had reviewed.

[Techguru01]

Personalization of emails, however, requires an important data mining work. To avoid having to distinguish each item from a newsletter or a promotional mailing, it is also possible to segment the offerings put forward by families of subscribers. The ideal is to provide for each campaign bricks common to groups of users and others specific to each contact.