Glu Mobile Inc., a leading global publisher of mobile games, today announced a partnership with SEGA® Europe Ltd. to publish Beijing 2008™ – The Official Mobile Phone Game of the Olympic Games and Sonic at the Olympic Games™ throughout EMEA, Australia and New Zealand.
Developed by SEGA, Beijing 2008™ will bring all the excitement of the Olympic Games to mobile audiences. Featuring four events, with an authentic look and feel, Beijing 2008™ will give mobile owners the chance to enjoy the “Olympic Spirit” for themselves, with control schemes accessible for novices and experienced gamers alike. This partnership between Glu and SEGA follows the success of previous SEGA titles developed and published by Glu for mobile phones.
Beijing 2008™ is slated for a global release on June 27th 2008 for the Xbox 360, PLAYSTATION®3 computer entertainment system and PC.“We’re delighted to bring the official game of the Beijing 2008 Olympic Games to the mobile platform.” said Frank Keeling, Managing Director of Publishing: EMEA, Glu. “Publishing the Official Mobile Phone Games for the world’s premier sports event is a source of huge pride for us, and it furthers our excellent relationship with SEGA”.
“Combining an enjoyable game with a truly global sporting license will provide a fantastic sports game experience for gamers everywhere,” stated Gary Knight, Marketing Director of SEGA Europe Ltd. “We’re extremely happy to continue our thriving partnership with Glu which continues to deliver fantastic franchises for the mobile phone game format.”
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