RIM people have introduced a new service by which all the blackberry users can use the popular instant messaging tool BBM along with their applications in their Blackberry phones. The main feature of this is that it will allow all the blackberry users to discuss the news as well as play games together. Now this feature is mainly introduced seeing the new services introduced by the Apple and Google. Also BlackBerry App World is trying to bring up some more applications with the help of the independent developers. Now in the total estimated figures it is said that around 45 million people use BBM and their main purpose is to send messages or pictures and all. Well developers are saying that it will require some 3 lines of code so that the updated BBM tool gets activated. Still there is some time for this service to get activated. Blackberry had to introduce some new changes in their service because its competitors like Google, Facebook and apple are already coming up with the new services. The android service is such a big hit. Plus facebook has around half a billion users. Apple also is coming with the iMessage tool which is quite similar to the BBM. So RIM had to bring in something new and hence RIM got the social gaming company Scoreloop in June to help it develop Messenger and allow more communication in existing mobile games.
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