Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. and the only provider of Services Oriented Storage Solutions, today announced the “Switch it On” program to help customers derive more efficiency out of their environments by improving the optimization of their storage assets. As part of the program, Hitachi Data Systems is offering *free storage virtualization software which enables customers to consolidate all externally attached, third-party storage under common management and optimize with advanced capabilities such as transparent data movement, dynamic provisioning, intelligent tiering and disaster recovery.
“Programs that promote storage efficiency are endemic right now and deservedly so,“ said Mark Peters, senior analyst, the Enterprise Strategy Group. “Heterogeneous support and virtualization are extremely valuable approaches both operationally and financially; however with ‘Switch it On’ Hitachi Data Systems strikes a new and welcome chord – it is not only exposing inefficiency and talking about what it can offer, but is actually helping its customers to do something to address it, without them having to get out their checkbooks.”
“Customers are increasingly aware that their data should be considered as digital assets," says Benjamin S. Woo, vice president, enterprise storage systems at IDC. “By consolidating and increasing utilization through virtualization technologies, customers can maximize the return on their digital assets as well as the return on the investment in the infrastructure that protects those assets."
Hitachi’s storage efficiency technologies and world class services and support provide customers the assurance that they can reclaim unused storage capacity, improve storage utilization and realize a dynamic and efficient storage infrastructure optimized to meet business requirements. Hitachi Data Systems market proven storage virtualization technology and dynamic provisioning help improve overall storage utilization by up to 40 percent, recover up to 50 percent of unused storage capacity and reduce overall power, space and cooling costs in the data center. With more than 11,000 virtualization-enabled controllers, Hitachi Data Systems is the undisputed market leader in the storage virtualization space.’s storage efficiency technologies and world class services and support provide customers the assurance that they can reclaim unused storage capacity, improve storage utilization and realize a dynamic and efficient storage infrastructure optimized to meet business requirements. Hitachi Data Systems market proven storage virtualization technology and dynamic provisioning help improve overall storage utilization by up to 40 percent, recover up to 50 percent of unused storage capacity and reduce overall power, space and cooling costs in the data center. With more than 11,000 virtualization-enabled controllers, Hitachi Data Systems is the undisputed market leader in the storage virtualization space.
“This initiative reaffirms our commitment to help customers save money by enabling them to leverage existing assets they own and reclaim under utilized storage capacity,” said Brian Householder, senior vice president of worldwide marketing and business development, Hitachi Data Systems. “Customers tell us we have the winning strategy because, unlike other storage vendors, our strategy is built upon enabling customers to do more with less and improving on operational and capital expenditures. By leveraging our market leading storage virtualization technology, customers can dynamically thin provision not only internal storage, but external storage as well for nondisruptive data movement, copies, replication, business continuity and migration of thin volumes across externally virtualized storage.”
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