Microsoft's recent price cut for the 360 seems to be having exactly the effect they wanted. According to a recent statement from Redmond, sales of the console have skyrocketed in recent days. Sales increases of over 100% have been noted, and in some special cases as high as six times the normal sales rate.
The price cut represents a big change in how the console is perceived in terms of dollars, as the cheapest 360 is now below the cost of a Wii. Will the increase in sales carry on long enough for Microsoft to actually regain a lead, though? Probably not ? the existing base of 360 owners is already pretty large, and at this point it would be more Microsoft taking customers from Sony or Nintendo.
Source: bwtorrents
Bookmarks