Although for many, this list of tips and validation onsite for the search engines may seem broad enough, you'd be amazed how the majority of developers and SEO experts fail / do not correctly validate these basic steps. With this basic list, any development company and Internet marketing will provide its clients that their website will be more easily referenced, and you generate more potential customers by simply making sure that these 19 items onsite optimization were validated and analyzed.
Perhaps the most important advice for anyone wanting to start learning about search engine optimization (SEO) is read, stay informed, participate in forums and see what other people do. The most basic action that can reduce the concept of the Internet is Sharing Information for what the Internet is the richest source of information on SEO. There are many resources for so many for those who want to start and for those who want to upgrade their knowledge on the internet.
Following these simple tips will increase your traffic and rankings in search engines:
- Avoid dirty tricks and exploiting holes to improve search engine rankings.
- Avoid links to spam sites, link farms, phishing websites, web of hackers, crackers, casinos, pornography and phishing sites. Check your external links to verify that still have a legal and ethical content.
- Avoid participating in systems of massive exchange of links, rings, exchanges, buying and selling links, etc ...
- Avoid the risk of being branded as a spammer, do not use SEO programs that send automated queries of charted.
- Check your keywords and make sure they are relevant. Avoid excessive repetition of keywords in the page content. If you want a more powerful tool we have for Google
- Create a favicon.ico file to improve the quality of your website.
- Create quality content on the site, avoid duplicate content, check back often Google Webmasters tools to control duplicate titles, 404 errors, etc ...
- Do not attempt to present different content to search engines as to what shows the real visitors.
- Do not create pages that contain phishing, fraud, viruses, trojans, backdoors, spyware, adware or other malicious programs.
- Do not fill your site advertising, think about your users.
- Do not use text or hidden links and links. Must show the search engines it will show to visitors.
- Get links that seem natural.
- If your site contains dynamic pages (ie the URL contains a "?" Character), be sure to use friendly URL. The robots of the search engines have difficulty indexing dynamic pages
- Insight for Search , this tool is complete is Google trends in Steroids , detailing the areas of search, latest news and developments regarding search and related search.
- Keywords Meta tag should be 15-20 words maximum.
- Make sure your site is not under construction or incomplete with little or no content and broken links.
- Make sure your web server or hosting is supported by the If-Modified-Since HTTP header. You'll save bandwidth, resources and avoid server overload.
- Make your site useful and informative.
- Make your TITLE and ALT tags descriptive and simple. Avoid irrelevant and repeated keywords.
- Offer a site map for visitors to facilitate navigation page. (HTML format)
- Optimize pages with tags (H1, H2, H3 ..) containing the headings, side, etc ...
- Submit your sitemap to Google, Yahoo, MSN and ASK.com (sitemap for search engines XML / RSS)
- The maximum number of links must be less than 100. Avoid the risk of being branded as a link farm by search engines.
- The title should be 60-80 characters maximum length.
- Update often their own home page with news of your site, do not copy content or news.
- Use a robots.txt file to manage and control the spiders of search engines to index your content. You can allow and deny access by robots to search and select the directories you want to be crawled and indexed. Visit http://www.robotstxt.org/wc/faq.html to learn more about the robots.txt file.
- Use Lynx as text browser to check their website.
- Use text instead of images to your content and links.
- Validate your CSS and HTML. Checking for errors and broken links.
- When your site is ready, send it to Google, Yahoo, MSN and ASK.com. Include your website in directories like DMOZ high reputation, Yahoo Web Directory, Yellow Pages and social bookmarking sites.
- Your meta description should be 160-180 characters including spaces. (About 25-30 words). Many think that search engines completely ignore meta tags, this may be true in some cases to the "Meta Keywords" but no way it is for "Meta Description" In fact, in many cases this content is what will teach the form as summary of our pages in search results.
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