What does backlink mean? How does Google achieve such good quality of backlink?
What does backlink mean? How does Google achieve such good quality of backlink?
A backlink is a link that connects to one’s website when searched on search engines with a specific set of keywords or a keyword phrase. The link can also appear on other websites with same theme or related content. In SEO (search engine optimization) terminology, a good quality backlink is that link which provides first reference of your website or dedicated webpage in initial part of a search results.
Getting your webpage on initial part of a search result is not a difficult task, but it also consumes lot of time. To do this job, many SEO services and backlink services are available. They charge a specific amount to do the job. There are many organizations that add your link to website or webpage on other webpage or website. But according to Google, one can post links on paid websites or webpages.
If your website or webpage is good and provides relevant information than person who visits your website will post link of it on other websites, webpages or forums. This will provide a backlink to your website on other website. One of the best type of backlink is including link of one’s website in anchored keywords.
For backlink building, dedicated tools are available. These tools when given a keyword, searches internet for website or webpage providing similar content or having similar theme. When desired webpage or website is found one can post links to their webpage along with their articles, posts or references.
When a keyword is searched in a search engine, the forums are first targeted. So posting in forums is a good way for backlinking ones website. But every forum has its set of rules defined by its administrator. One’s backlink may be deleted by forum administrator as it may be against their policy or it promotes other link. Administrator may delete because it might be irrelevant to the theme of the forum.
There can be a barter system for backlinking. Barter system means one can post backlinks of another website on its website or webpage. Similarly the other webpage provides links to your webpage on their websites. If one is following this system, then ratio of inbound backlinks to outbound backlinks should be maintained. Both must be equal, if outbound backlinks are more than inbound ones, than it is a bad deal.
One should avoid barter system with websites which are link farms. If a search engine finds link to ones website in link farms, then the website might be banned. Link farms actually spam the search of a search engine. One should also avoid barter system with illegal or suspicious websites. If your link is found on such blacklisted website, it won’t cause any trouble. But link to such blacklisted website is found on one’s website or webpage then it can pose as danger.
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