Re: Need For Search Engine Optimization
Whether Google Local and other local search initiatives will be popular and bring customers to local businesses depends not only on Google et al, but also on the businesses, who use local search to their advantage, and also savvy Internet marketers, who promote local search by explaining the benefits of local search and providing local (SEO) services to their customers.
Thus, it is a matter of being early to adopt very efficient techniques to get more local customers - thus, possibly, gaining a fatal advantage over your rivals - and capturing your local market.
One more thing about local customers is that you not only get more customers, even from a single area, it is that, while providing value to them, you'll inspire them to talk about you and recommend you to their family, friends and such, thus building a strong community of customers and a strong business brand.
Website optimization affects your visitor when they arrive on your website and how they convert for your goals. Search engine optimzation has an effect on the visitor before they get to your website.
There are way less website optimization cowboys out there! There are still way too many search marketing firms who just take your money and don’t do much (apart from great firms like ClientSide and evisibility).
Once you optimize your website, you should THEN, and only THEN engage in search engine optimziation with a reputable history of results. Not the other way around - if you do, you will be wasting your money because of reason #1 above.
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