AOL launched an updated beta version of AOL Web Mail, http://beta.webmail.aol.com, offering users one of the most complete e-mail experiences available, with one-click access to Gmail and Yahoo! Mail accounts, customization capabilities and over-the-air mobile sync of AOL Calendar and Address Book. The new AOL Mail Web Suite also includes a gallery of plug-ins and applications offering immediate access to favorite sites and content. In addition, a new set of APIs will also be made available to third party developers and advertisers interested in creating special themes and plug-ins for the site.
“Over the past year, we have been continually adding new features and functionality to improve our Web-based mail product,” said Kevin Conroy, Executive Vice President, AOL Products and Marketing. “With this release, we’re offering consumers something they can’t get from any other e-mail provider, including easy access to third-party e-mail and content, mobile sync, and full integration with AIM, delivering relevant mail, messaging and content to users all in one place.”
AOL Web Mail’s new plug-in gallery will offer more than 30 plug-ins and gadgets, including four plug-ins showcasing AOL's use of Google’s open standard for container development. Users can place an unlimited number of plug-ins on a customizable toolbar on the right-hand side of the page, providing easy access to AIM, popular websites third-party e-mail accounts, stock updates, weather and more. In addition, users can choose from more than 45 new “skins” or themes to personalize the Web Mail page.
According to Richard Landsman, Senior Vice President, AOL Mail, customization opportunities are key to AOL’s long-term strategy. “We are trying to make the mail experience as personal and relevant as possible,” Landsman said. “By creating galleries with new themes, gadgets and plug-ins, we can offer users the opportunity to customize and populate their page with favorite content and applications, while also offering advertisers a chance to build and engage audiences with branded themed experiences and gadgets."


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