LaCie itsaKey, iamaKey and PassKey USB key drives

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• Sturdy metal key design; fits on a key ring
• Ultra-mobile and lightweight
• Hot-pluggable with cross-platform compatibility
• Fast and reliable transfer rates – USB 2.0

Today LaCie announced three new ways to carry digital content – LaCie itsaKey, iamaKey and PassKey USB key drives, design by 5.5 Designers. The inventive, compact key-shaped design conveniently fits in a pocket or on a key ring. The itsaKey and iamaKey store up to 8 gigabytes of flash memory. Alternatively, the PassKey has a built-in microSD card reader, which allows you to use your memory cards as stylish and handy USB keys.

Resilient to the rigorous treatment that often befalls common keys, the three USB keys are built with sturdy metal, making their surfaces tough and dependable. Additionally, the Gold SIP connector on the iamaKey is both water- and scratch- resistant, making it one of the thinnest and most durable flash drive choices on the market.

“Following the popularity and usefulness of flash memory today, LaCie has merged the ubiquitous USB interface with a very mobile and convenient form factor, a key that you always carry with you,” said Luc Pierart, Business Unit Manager of Peripherals & Accessories. “The LaCie Key products bring an ease-of-use to our customers, making it easy to access, store, and share large amounts of content on-the-go. After all, it’s a Key.”

Supported by the Hi-Speed USB 2.0 interface, the LaCie iamaKey, itsaKey and PassKey can be used with both PC and Mac. Hi-Speed USB not only offers universal compatibility and cross-platform convenience, but features a hot-pluggable connection and outstanding high speed transfer rates of up to 30 MB/s for key drives. The PassKey ensures users can quickly and effectively bring new life to an old microSD card, saving time, money and resources. In addition, the PassKey is versatile; you can easily change the capacity by swapping the microSD card (or micro SDHC).

As products of the 5.5 Designers firm, LaCie Keys provide users a convenient way to store and take their data with them wherever they go.

Availability
The LaCie Keys are available now, starting at $9.90.

With the new LaCie iamaKey, inventive storage meets data protection. The key-shaped design is functional and memorable, and the protection that the LaCie iamaKey offers makes it extremely reliable. Best of all, with its 4GB and 8GB models, you can fit an enormous amount of data in a small flash drive. With the universal Hi-Speed USB 2.0 interface, iamaKey can be used with both PC and Macs. Hi-Speed USB 2.0 not only offers universal compatibility and cross-platform convenience, but features a hot-pluggable connection and high-speed transfer rates, and is Windows ReadyBoost™ compatible. With its eye-catching design, the iamaKey certainly stands out, but its connector (Gold SIP) is both water- and scratch-resistant, making it one of the most durable and thinnest USB keys on the market. Protective edges on the connectors ensure that you'll always insert the LaCie iamaKey properly, keeping it usable and safe.

The LaCie itsaKey, a fun new way to store your data in your pocket. The inventive, key-shaped design helps it fit onto a keyring, and into your digital life. Best of all, with its 4GB and 8GB models, you can fit an enormous amount of data in a small flash drive. With the universal Hi-Speed USB 2.0 interface, itsaKey can be used with both PC and Macs. Hi-Speed USB 2.0 not only offers universal compatibility and cross-platform convenience, but features a hot-pluggable connection and high-speed transfer rates. The sturdy and resistant nickel surface treatment of the LaCie itsaKey makes it tough and dependable. Its lightweight and mobile form means it can go anywhere with you, and it’s backward compatible with USB 1.1, so you can use it with any computer. In addition, it’s Windows ReadyBoost compatible. A product of the 5.5 Designers firm, the LaCie itsaKey fits in your pocket, and on your keychain, letting you take your data with you wherever you go. Another new collectible product produced in conjunction with 5.5 Designers, the itsaKey is a usable, functional tool for your home or business, but its fun, ultra-mobile design helps it stand out from the competition.

Hello With the new LaCie PassKey, you can easily recycle your old microSD cards and turn them into USB Flash Keys. Additionally, by using the PassKey, you can choose your own capacity for your new USB Flash Key, helping you customize the USB keys that you create. The fast transfer rate ensures that you can quickly and effectively bring new life to your old microSD cards, saving you time, money, and resources. The LaCie PassKey comes with Push/Push microSD connector, making it one of the most reliable options on the market. A product of the 5.5 Designers firm, the LaCie PassKey fits conveniently on a key ring, helping you take it with you wherever you go. The second in a line of new products produced in conjunction with 5.5 Designers, the stylish PassKey is a practical tool for your home or business, but its sophisticated and inventive design differentiates it from other card readers.