MP3/MP4 Players

I intend to buy an MP3/MP4 player in no time (max = 15000)
I thought on a ipod touch but I found this: http://www.cowonindia.in/
It is a Korean manufacturer that makes readers his very powerful side.
But which one to choose? what will you pick ?
Thank you in advance!

From what I know of the brand COWON it look very good. After that, there are other PMP that seem interesting (even more) from other manufacturers ... as CREATIVE Zen X-Fi for example.

In the end, I just ask the question: Ipod touch, 8GB Cowon D2 and Archos 605 WiFi?

I personally am more connected archos because you can read all formats (except for itunes so you must convert or purchase a plug 20 € ...) and you can take files from several computers . what you had already every time (something impossible on an iPod) more than the model above the equivalent iPod is far cheaper

I want to purchase an MP3 player but don't have idea which one is the best. Please guide me that which is the reliable and good one.

I think sony is one of the best in MP3 players.