eBay Store Can Boost Your Business

eBay makes expanding your business, and of course your profits, an efficient and straight forward process. Best of all, eBay provides a wealth of tools, tips, and resources to create a profitable store - a store that will increase your business traffic, broaden your audience, and increase that all important bottom line.

More Exposure

eBay currently reports more than 84.5 million members worldwide. Whether you sell candles, electronics, books or even food items, eBay offers business owners a means to reach an entirely new audience. Not every member is going to be interested in your products however tapping into this audience will help you reach a targeted group of people who are interested in your products and services and an eBay store will help you reach them. In 2007 the total value of items sold on eBay's was nearly $60 billion - that's more than $1,900 worth of goods on the site every second.

Increased Traffic

eBay makes it very easy for retailers to set up stores and to drive traffic to their business websites. s a store owner you receive a unique URL and home page. This storefront and URL is customizable, which makes it easy for you to consistently brand both your eBay store and your online business. Your URL also enables you to drive both eBay and non eBay customers to your website.Store owners also receive an email newsletter function, which is crucial for being able follow up with your customers and to get them to buy from you over and over again. eBay also offers a cross-promotion tool which lets you control which items are cross-promoted to your buyers, access to their email marketing tool, and a store-specific search box.
Beyond the Basic Store, Featured and Anchor store owners receive promotional dollars which they can then use on the eBay keywords advertising program. It's an option definitely worth looking into.
Finally, an eBay store website also offers an "About Me" page which is a great way to not only connect with potential buyers but also a fantastic way to drive traffic to your business websites.

The above features helps your business (small or big) to grow with the help of online marketing.

Money Savings and Convenience

A Basic eBay store costs $15.95 per month and offers a wealth of resources including payment and fulfillment tools and resources via PayPal.
The automatic re-listing of unsold items enables you to set listings to last for: 30, 60, 90, and 120 days or "Good 'til Cancelled. As a store owner, insertion fees start at $0.02 for 30 day listings. The maximum you’ll pay is $0.08 for 120 day listings. Best of all, your insertion fee covers up to 1000 items.

Using listing and auction management software can speed up the process of listing items and managing auctions. Ebay provides free tools such as turbo lister and seller manager. However, as your business grows it will be necessary to use more sophisticated tools such as Marketworks or Channeladvisor.

Ways to boost your eBay sales:

• Present yourself as a reputable seller. By creating a brand you can get noticed and reassure buyers that you are a safe bet.
• Take advantage of free marketing for your eBay business. Marketing is expensive and so it is important to make best use of the all the free ways of promoting your products.
• Improve product presentation. Listings which do not give full information about the product or the T&Cs of purchase put off buyers.
• Use Listing software. This will speed the process of listing on eBay.
• Remove barriers to sales like providing detailed information of products, delivery and payment options. This will help for potential customers to make a purchase.

eBay is a wonderful resource for internet entrepreneurs looking to grow their business. It costs very little to get started and eBay offers an abundance of tools and resources all designed to help you sell more and grow your business. If you plan to sell a large amount of goods on an ongoing basis on eBay, an eBay store is definitely worth looking into.

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