Sun Direct goes pan India, launches services in Mumbai

After conquering the South, Sun Direct, a leading Direct-to-Home (DTH) services provider, today made its foray into the metropolis and aims to go pan India within a week.

Tony D’Silva, COO of Sun Direct said “Our vision is to make SUN DTH the most preferred DTH platform in the country. Our services and bouquet of packages are value for money as we have custom designed packages for every state and region. We spent considerable amount of time since our launch last December understanding the customer appetite for entertainment and how best we can cater to their entertainment requirements and putting our distribution and post sales services in place.”

Offering Free Dish and Set Top Boxes with every connection, Sun Direct aims to grab a share of three million subscribers by the end of current fiscal from its present share of two million, Briefing newsmen on the launch of city operations, Sun Direct Chief Operating Officer Tony D'Silva said Sun Direct's services and bouquet of packages were value for money as they have custom rigged packages for every state and region. With an inventory of Set Top Boxes to cover 745 days, Sun Direct offered a wide variety of packages with in the range of Rs six to Rs 195.

The company claims to have registered 1.9 million subscribers in its first phase of launch since December 2007.