New South Asian IPTV Network Debuts Premier Television Content

TV-Desi LLC., a subsidiary of NeuLion Inc. and JumpTV Inc., announced the launch of a new IPTV service delivering the largest selection of live South Asian television content to viewers in the United States and Canada.

TV-Desi is the first IPTV service dedicated to the Indian, Pakistani and Bangladeshi communities in North America delivering a television viewing experience. This subscription-based service provides live content in superior video quality using a broadband Internet connection and unique set top box technology.

TV-Desi comes to the marketplace through the core capabilities of NeuLion and JumpTV. These online media powerhouses have collectively launched the most complete online television experience with the ability to best serve the Indian, Pakistani and Bangladeshi markets.

TV-Desi features a robust line-up of over 40 popular channels including: Sony Entertainment Television Asia, Indus TV, Aaj, NDTV, ATN, Ekushey, Diganta, RTV, Hum TV, Amrita TV, IBN-Lokmat, TV9 News as well as North American Desi channels ITV, ASC and many others.

Introductory TV-Desi Packages Include:

• Live TV Package
  Starting at $29.99 USD per month for a monthly subscription
  
  
• A la carte channels
  Starting at $3.99 USD available in addition to initial purchase of the Live TV Package

In the coming months, TV-Desi plans to add movies and video-on-demand content as well as more channels in regional languages.

Sandeep Divekar, CEO of TV-Desi,

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We're excited about the opportunity to serve our Pakistani, Bangladeshi and Indian subscribers in a way that has no parallel to anything available in the United States and Canada for these communities. In terms of the sheer volume and caliber of content available, users will appreciate the high quality and affordable price. In addition, TV-Desi has a wider selection of programming from South Asia in languages like Marathi, Gujarati, Tamil, Malayalam and Punjabi in addition to Hindi, Urdu and Bengali programming.

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Devendra Darda, Executive Director of the Lokmat Group,

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TV-Desi helps IBN-Lokmat reach new audiences in North America, who are hungry to get live news from home. The Lokmat Group has been a pioneer in Marathi news and is proud to be the first Marathi channel available in North America through the TV-Desi platform.

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Based in Plainview, NY, TV-Desi is a subsidiary of NeuLion Inc. and JumpTV Inc. It is the first IPTV service dedicated to the North American Indian, Pakistani and Bangladeshi communities that is available for a television viewing experience, offering the largest selection of top rated television programming from South Asia. The service comes to the marketplace through the stewardship of Charles B. Wang, founder of Computer Associates and Chairman of NeuLion Inc./JumpTV Inc. Additional support provided by the Lokmat Group based in Mumbai, India. Production is made possible through NeuLion/JumpTV technology.

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed.