SearchWiki : Google wants to customize its results

Google build it Digg to classify its findings? The giant Internet search recently launched a new service named "SearchWiki." Running once connected to their Google Account, it allows after entering the request of his choice to customize the results displayed.

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If you consider that the first of them does not exactly their needs, then it will be possible to "downgrade" to be shown later in the page, even delete it. In contrast, a function can be traced by clicking the site of his first choice position. You can also add comments for each proposed site.

Therefore, entering on the same keyword, Google will display not the classical results of its engine but the results customized by the user. Note that the changes will only be for a Google account and not given to all users of the search engine. At least today.

"The changes do your own research. But SearchWiki [...] can also see how the community has published research results by clicking on the link "see all the notes for this SearchWiki," says Cedric Dupont, a product managers of the service. It remains to what extent these data will ultimately be operated by Google and if the engine will take the opportunity to increase its turnover by displaying targeted advertising based on changes made by users.

However that issues around the management of their personal data, many users seem quite disappointed "SearchWiki", which would ultimately not great innovation engine. "It will not improve the search engine. Google would be more ideas? "Says Michael Arrington of Techcrunch. For Harry McCracken of PC World, the situation is similar, the service is close in terms of the new option in Google Mail acting breathalyzer. "These features suggest to me that Google has really good ideas and allocates resources to projects that do not really deserve," he says.