Philips Aurea II Launched

Philips original range of Aurea TVs were nothing short of impressive when they were unveiled at the tail end of last year.

Instead of just tweaking the picture inside the TV's frame, the company somehow made the frame become part of the picture, pushing its very own Ambilight technology to the maximum.

Now Philips has unveiled the second generation of its Aurea tellies, cunningly titled Aurea II.

http://gallery.techarena.in/data/513/aurea-ii.jpg

Transparency

Instead of giving its colourful flatscreens a complete overhaul, Philips has decided to add a few tweaks here and there.

These include: a slightly new design, with a thinner frame and curved corners. By all accounts, the frame (Active Frame to give it its official title) has been made even more impressive.

Its been reduced in size, giving the TVs a "slim-line silhouette" and has been made near transparent for, what Philips calls, "a better, seamless transition from the on-screen colours to the frame and on to the surrounding wall."

Refreshing

The latest version of the Perfect Pixel HD engine has been installed, which is capable of processing up to 500 million pixels per second, and there's a dynamic contrast ratio of 30,000:1.

The Aurea II also has been given the accolade of being the "world's fastest LCD". To make the TV Usain Bolt-like, Philips has got its response rate down to just two milliseconds.

The 42-inch Philips Aurea II (its less impressive moniker is 42PFL9903D) is available from November for around £2,499.

[ techradar ]

Philips was the first to introduce its Ambilight technology in the market that aims to make your TV viewing experience as pleasant as possible, and this time round they have upped the ante with the Aurea II active frame .
This 29" flat panel TV will retail for £2,499.

The image on the screen will be replicated in a glow form via an increased amount of LEDs in order to match whatever the screen color on the screen is at the moment. In Philips' own words, it "accurately identifies dominant on-screen colours and generates precisely matched ambient lighting both via the Active Frame and independently from all four sides of the screen onto a rear wall". Features include :-

• 30,000:1 dynamic contrast
• 2ms response time
• 100Hz Clear LCD system
• Six invisible speakers