ICICI Bank and Dish TV launch banking interactive service

ICICI Bank, India's largest private sector bank today announced the launch of their Interactive Banking Service 'ICICIATIVE' in association with Dishtv, India's No 1 Direct-To-Home (DTH) company.

Through ICICIACTIVE, Dish TV viewers would get information about various types of ICICI Bank accounts and deposits.

"The association with Dish TV will enable us to further extend our reach and offer latest information to the customers," ICICI Bank Retail Liabilities Head Maninder Juneja said in a release.

Dish subscribers can access information on different products, EMI on loans, eligibility criteria, documentation, time required for processing a request, ATM/branch details.

ICICIATIVE would appear as a separate channel. The feature would be free for ICICI Bank customers.

This is why the DTH operator started the concept of Dish Shoppees, targeted at youngsters who want to start a business and be franchisees of Dish TV.

"The cost here is low while the returns are high," says Kapoor. "What the franchisee has to do is have retail space and also ensure that collections come in regularly. Dish TV will help with the branding. Right now there are 240 shops of this nature. The aim is to at least double this by March."

ICICI Bank said it is open to have similar kind of understanding with other DTH service providers.