MobileAdda - BigAdda on Mobile
BigAdda.com, the youth network introduces ‘Mobile Adda’, a first of its kind ‘anywhere-anytime’ mobile version of BigAdda.com. Internationally, this is the first time that a social networking site will be available on mobiles in a holistic manner.
It will now be possible to send out a personalized invite to friends in your phonebook and get started with all of them online from their respective phones within an hour. GPRS connections are now available without the need to particularly subscribe for it.
Mobile interface will be one of the vital components of BigAdda’s business plan. It will be instrumental in providing a new medium for people to connect with each other and will help brands to target the youth. ‘MobileAdda will provide over 300 million mobile users’ access to BigAdda. The platform is available as an integrated offering across SMS, WAP and as an installable application for over 500 different mobile phone models. To date, this is the widest release of any mobile application globally.
The client application is currently available on over 500 devices. The download process automatically detects the user’s handset model and delivers a version created specially for that device family. There are over 50 device families that our download process detects and, to enhance reach and availability of this application BigAdda will continue the process of making new versions for new devices as they enter the marketplace.
How can you access MobileAdda
Annexure I
How can you access MobileAdda
SMS:
SMS BIGADDA to 55454
- Scribble: Receive Alerts and Reply: BigAdda users who have signed up for Mobile will receive scribbles on their phone when they are offline. Only scribbles from friends will be forwarded to the mobile phone.
- New Friend Requests: Receive and Approve friend requests. When the user receives friend requests it will be forwarded to his phone when he is offline.
- Weekly updates.
WAP:
wap.bigadda.com The WAP site will serve as mobile formatted version of the website for mobile users with GPRS connectivity.
- Registration
- Search (users, user information, photos)
- Friends : Add Friend, invite by phone numbers, rate, Remove, block
- Scribbles (Send, Read and Reply), view scribbles of other users
- Shout outs (send and receive)
- Profiles (View and update)
- Photos (View and comment)
Client:
To download client sms ADDA to 55454 or go to wap.bigadda.com/download - A mobile client is a downloadable application that is installed on the Mobile handset. As against generic WAP offerings this has unique capabilities like:
- Enable users to use the phonebook to send invitations to his/her closest network, since a Phone Book on individual devices is the closest replica of ones social & professional contacts.
- Function as a phone book back up utility – We have seen a lot of users fretting over lost contacts, when they lose a device. The built in phone book backup utility stores your phone book on our servers and if in case a user changes a device, the same can be retrieved.
- The client application is currently available on over 500 devices. The download process automatically detects the user’s handset model and delivers a version created specially for that device family. There are over 50 device families that our download process detects and, to enhance reach and availability of this application we will continue the process of making new versions for new devices as they enter the marketplace.
Competitive Scenario of MobileAdda
Annexure II
Competitive Scenario
- A lot of sites like Indyarocks, IBIBO etc offer a basic SMS service that allows users to receive only alerts for some activities on their accounts; What was missing was a comprehensive and ubiquitous offering comprising all forms of access [SMS, WAP & Java Client] across all key features.
- On the BigAdda mobile service platform, besides receiving notification; users also are able to fetch profiles, messages, add friends, invite by mobile number and a lot of other capability that will be added on soon.
- Facebook and Orkut have WAP sites that service the global markets and lack customisation to our local needs, besides not being formatted for the India centric devices.
- Facebook additionally offers a client application for the BlackBerry family fo devices that has very limited users in India.
- Facebook offers SMS based services, however Indian mobile numbers are not serviced by Facebook.
- None of the other services offer anything similar to the phonebook based invite capability offered by the BigAdda Client application.
- The installable client application and its support for 500 devices and growing will be critical to growth in the Indian market place dominated by 300+ million mobile users as against a much more limited internet user base. Addressing this potential is the new success factor in the Social Networking category in India.
