Stream Bloomberg Radio in Winamp?

Recently Bloomberg radio killed all the on-line streams that worked in media players i.e. Winamp, VLC, etc.
The only way I can stream Bloomberg Radio now is using a web browser and clicking on 'listen live'. I think the stream plays with the flash player in the browser.
?? Is there a way to make the 'flash stream' work in Winamp w/o having a browser open? Help. How can I determine the URL of the flash stream. How can I make it work w/in Winamp?

That does not really looks possible. Radio Stations have dedicated server which streams audio to the audio player software. For online the same is handled by the flash plugin which is embedded on its official website. Those are designed and hard coded. Surely there is a url which stream the radio. You can try some options to find the site page source where you can locate the radio url. There are some web Radio Applet.