Bing Adds Facebook 'Friend Effect'

Today, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web.

You can quickly see what your friends like and are sharing. Find and connect with the right friends faster. Pick the brains of friends of who live where you’re traveling and share shopping lists with your own team of retail gurus. And, return the favor to your friends by liking more things on the Web. With one click you can let your network know that you like a brand, an article, a celebrity or even a place. Because we know the best decisions are not just fueled by facts, they require the opinions and recommendations of your friends.

Facebook and Bings sounds a direct threat to Google. Google is losing their stacks and bing is gaining, recent survey given this reports. I am unsure what would be google new plan ?:notworthy