Important factors of SEO optimization

This is not lack for advice to improve websites and their positioning in search engines. And so it is easy to be disoriented by the massive influx of information available, because some will agree and others contradict. It is therefore necessary to discern the good from the bad.

What is relevant for a high ranking in search engines has recently been highlighted through a survey conducted by professionals from the SEOmoz SEO. In short, here are the 4 most important factors in positioning the search tools, according to experts audited.

The keywords in the title:

Use the right keywords in the preparation of the title tag of a page is extremely important. This does not only help to better ranking, it also contributes to the CTR of the destination page in the index of search engines. It is not only interesting to receive lots of clicks, positioning itself in the first results, the ultimate goal being to obtain the greatest number of targeted visitors.

The keywords that were searched by users appear in bold in the search results. When the exact keyword phrase the page title is bolded, it gives a greater chance of being seen and being clicked. In contrast, the keywords identified in the title are not the only thing to consider when creating the title tag.

Many clicks can be generated from a title intelligently written, especially when it invites users to click. It is better to generate hundreds of hits from the fifth position when the title is attractive, but fifty clicks from third place due to a poorly designed title.

The anchor text used in inbound links:

The anchor text that is used in the link pointing to your site from an external account for much of the algorithm of search engines to try to understand what they are talking about your site. In addition, anything that distinguishes your site can be defined by a broad range of keywords that will enable better positioning in search engines.

If you can influence in any way the anchor text to external sites will use to bind your own, then it is extremely wise to invest your time.

The more external sites that will link your site with a key phrase, key phrase or alternatively, the more it will help search engines better determine what your site in relation to this specific keyword phrase.

Link popularity of your site:

Search engines measure the relative importance of a site from the volume of links pointing to your site. This includes quality and quantity.

The more different web sites that have links to your site, more computing engines generate a significant reputation of your site.

The management of incoming links is an endless process. You can never have enough links pointing to their site. It is true that it is possible that getting links too fast, it can create alerts in the algorithms of the engines. However, if this is done as an ongoing effort with a long-term, each incoming link is worth devoting dedicated resources to acquire it. Each of them helping to improve the importance of your site.

The link popularity in the structure of internal links on your site:

The fact is that some of your pages will benefit from more external links than others. Those who do not or too few external links could be those which are designed to help you make money and so you want to see above all extremely well positioned in search engines.

The internal link structure, in addition to anchor text used in internal links, is a means of disseminating the PageRank within your site.

Some SEO experts believe that the internal link to one of your pages has the same value as an external link to that page. This does not mean that the site will better position themselves just with the optimization of internal links. However, this means that you could improve the ranking of a page with your internal links when it has no or too little external links, provided that the rest of the site already has enough relevant external links.

SEO, optimization for search engines, can be a daunting task when considered as a whole. However, if the area into sectors by, there are a number of them which can easily concentrate to obtain the best profits.