Tata Indicom launched pay per call offer now talk endlessly at Re 1

Telecom operator Tata Teleservices Tuesday launched a scheme that will enable its CDMA subscribers to talk endlessly for just Re.1.

In the new 'Pay-Per-Call' plan, the company has moved away from the usual practice of charging on a one minute-pulse basis. Instead Tata Teleservices pre-paid CDMA subscribers will be charged Re 1 for all local calls and Rs 3 for long distance calls, regardless of the duration.

The pay-per-call product has been launched on the prepaid platform, and subscribers opting for it will be charged a daily fee of Re.1.

The company is also offering short messages service (SMS ) at Re.0.50, for both local and national SMS. The pay-per-call service will be offered by Tata Indicom, the CDMA arm of Tata Teleservices.

"Pay-per-call will change the pricing paradigm in the telecom space," said Tata Teleservices managing director Anil Sardana. Usually a caller talks for 405 minutes on a local call and three minutes on STD", said Tata Teleservices managing director Anil Sardana.

The service is available on all new Tata Indicom connections for Rs 99 with a validity of 10 years, and on one-time recharge of Rs 96 for existing customers.

The company expects volumes to make up for the loss of average revenue per user in this plan. TTSL's CDMA service is pan-India and has a subscriber base of under 40 million.