The only reason coming to my mind is that this tablet is not officially available for sale in the Europe yet and hence Lenovostore is not accessible in English for your region. I think that you should wait for a while till it officially go on sale on Europe. Only then you will be able to use this device in the normal way. But there are another ways with which you can install those application. You can download .apk files for those apps from any other site or any third party APK files and install them easily on your tab. I know few site that give access to apk files, that can directly add the apps in the Android Phone. You can get those easily on Google.
About Android apps, i guess that Android market is banned from access in China. Not sure but due to some reason i guess Google has remove Android market form the device that is available in china. Hence it wouldn't be available there but all the device which having Gapps work perfectly with the android market. To fix this as well the best way is to get the apk files and install them.
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