Not long ago, the president of LG Electronics revealed that a new phone from the Black Label range would emerge before the end of the year and would be able to rub shoulders with the iPhone of Apple. This series consists of phones but careful design is aimed at mass market.
It has allowed the South Korean manufacturer out to conquer the European market, which had lagged behind its competitors. LG was indeed an expert on CDMA (standard used in Asia and the United States) and has since changed tack to take advantage of market growth GSM side.
The strategy was simple: to provide a flagship phone, just like Motorola RAZR, conveying the values and know-how of the brand. But where Motorola has declined to its flagship model infinity, LG has managed to distinguish the different models of the Black Label range and make it an annual event.
Chocolate qualified again in reference to the first model in the range, the speech promises a marketing design and ergonomics being treated to a tactile display. No technical detail is revealed, the revelation to be made final in August.
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