BenQ has announced the cost reduction of its Netbook, Joybook Lite U101 to Rs. 24,500 for an introductory period. Releasing on schedule, the netbook was initially priced at Rs. 28,000.
The U101 features a 10.1-inch, 16:9 wide LED backlight screen, weighs 1.1 kg, possesses 160GB storage capacity, has a keyboard that is 90% size of generic notebooks
and a battery lifespan upto 7.2 hours. The netbook also features built-in speakers and a 1.3 mega pixel webcam.
The netbook has been designed with faceplates patterned with emoticons on a scratch-free, In-Mold Roller (IMR) cover.
BenQ has also introduced a retail policy for its channel partners called ‘BenQ Spot’, where BenQ will support the designated outlets in branding exercise, providing manpower and marketing efforts towards keeping and selling the entire range of BenQ products. BenQ’s plan is to increase engagement with the channel partners by providing them more focused and quality support and equip them better to sell BenQ’s range of products.
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