JVC swears they will be the lightest 32-inch LCD out, weighing a mere 5kg its perfect for ceiling mounted installations. At 7mm thick they've managed to squeeze 1080p resolution and LED backlighting out of 50% of the materials and less mercury used to produce current designs.

A hands on should settle the battle of the thin, expect iPhone comparison pics and contentious weigh ins usually reserved for heavyweight bouts this week in Las Vegas.