Sony Ericsson “Quantum of Solace” special edition

[SKREECH]

Sony Ericsson “Quantum of Solace” special edition

it's only natural that a special agent have a special phone. In the upcoming James Bond movie, “Quantum of Solace,” James Bond (played by Daniel Craig) is the proud owner of a special-edition silver C902 Sony Ericsson phone. Quite understandably, the only next natural thing to do for Sony Ericsson was to launch a multi-million-pound marketing campaign for this special-edition silver C902.

The handset will come in a special promo-box along with exclusive content on the phone including a Quantum of Solace trailer, behind the scenes videos, Special Quantum of Solace phone themes, five wallpapers, two animated wallpapers, Quantum of Solace java-game, plus music and voice ring tones.

The mobile operator O2 will be the exclusive distribution partner for the handset in the United Kingdom. Additionally, Sony Style online stores in Europe will sell licensed 007 products like VAIO computers and Micro Vault media.

So, James Bond fans, here is your chance to get your hands on all those goodies you always dreamed of, and all thanks to Sony's campaign.

[Regina]

Great for James Bond fans who already have some villain watches.

[Simond]

Sony is unique in its ability to create a global marketing campaign that combines technological innovation with entertainment content in this way.