Airtel and Research In Motion (RIM) introduced the highly anticipated BlackBerry Bold smartphone to customers in India. Priced at Rs. 34,990/-, the BlackBerry Bold would be available by the end of September 2008 at Airtel authorized channels nationally.
The launch of BlackBerry Bold marks the beginning of a new era in business mobility in India. Crafted from premium materials inside and out, the BlackBerry Bold smartphone is the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world, providing superior functionality and performance for business professionals and power users.
The BlackBerry Bold smartphone integrates 802.11 a/b/g Wi-Fi and GPS, which can pinpoint the user's location and supports location-based applications and services. It comes with a beautiful half-VGA (480x320 resolution at 217 ppi) color LCD that is fused to the undersurface of the lens, making images and videos appear in stunning definition and clarity. The smartphone also comes with rich multimedia capabilities including a media player for music, videos and photos and a 2 megapixel camera with video recording.
“We at RIM are excited with the response to BlackBerry in the Indian market. Through the widened reach of Airtel, we look forward to penetrate the high level of consumer sophistication in the Indian market by introducing the new BlackBerry Bold which will set new benchmarks in business mobility by integrating elegance with powerful internet speed,” said Mr. Jim Balsillie Co-CEO Research In Motion.
“We are delighted with the opportunity to bring the BlackBerry Bold smartphone for Airtel customers" said, Mr. Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel. “We are always committed to introduce innovative and cutting edge technology to our users. BlackBerry Bold users will experience next generation technology and also be able to optimize their business and leisure time while on the move.”
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