I have heard that now all the giants like Microsoft, Google, PayPal, Facebook, AOL as well as LinkedIn along with quit other large corporation and Bank of America along with Fidelity Investments joined their hands together for the intention to put full stop to the phishing Scams. It is not something a new technology they are going to invent but it is just a new framework for email using SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). Right now it is only available for large institutions.
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