After launching its direct-to-home (DTH) services across India last year, now Bharti Airtel is in talks with companies to launch its DTH mobile services for luxury cars, buses, and trains, according to a Business Standard report.
The company has been in talks with various automobile companies to install their mobile DTH units.
Market and Availability
The installation of a DTH unit in a vehicle costs exceeds Rs. 1.5 lakh.
Due to the high installation cost, the company is aiming this mobile DTH service for the higher-end market. Hence, expect to watch your favorite channels on-the-go if you can afford a chauffeur-driven luxury car; or when traveling by bus or train.
On the other hand, the report also states that Dish TV is ready to launch its smaller version of the mobile unit as well. This will come with a smaller antennae and set top box that can be mounted on any kind of vehicle.
Bharti Airtel is still in talks with various companies to collaborate with in order to launch this service.
Interestingly, the ongoing elections are a major puller for this service, says a company spokesperson. "Politicians and other interested parties need information round the clock so this keeps them connected to the news all the time. This service is substantially present in the metros," he says.Still no pricing clarification and availability
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