Aa Dekhe Zara on TATA SKy and Dish TV

[Aadesh]

Now you can see latest movie on Aa Dekhe Zara on TATA Sky and Dish Tv. Recently DTH service providers came to the rescue of another filmproduction house UTV’S ‘Oye Lucky Lucky Oye’, which lost out on revenues from multiplexes because of the Mumbai terror attacks.

To make up for the loss of box office sales at multiplexes, the movie production house has inked a revenue sharing deal with Dish TV to showcase the movie. “We have not decided on the pricing of the movie yet. But movie producers are waking up to the importance of DTH industry, which has 11 million subscribers, of which Dish TV has about 5 million,” said Dish TV COO Salil Kapoor.

[Ankitk]

DTH service providers charge their viewers Rs 75-100 for a day. Dish TV claims it received 50,000 hits for the movie ‘Fashion’ showcased on its movie-on-demand service and believes it will get a similar response for Aa Dekhe Zara.