The Strategy Analytics Wireless Media Lab has released the report, “Indian Mobile Portals: Airtel and Vodafone Set the Standard,” which evaluates the usability of leading mobile portals in the UK and provides key lessons for a superior portal experience to operators and other portal providers.

Participants in this Strategy Analytics study were asked to evaluate the portal homepage layout, locate the latest news headline, purchase a game and search for a ringtone using the mobile portals of leading providers Airtel, Rediff, Reliance, Tata, Vodafone and Yahoo!

“Mobile operator portals Airtel Live! and Vodafone Live! lead the way in terms of both success and satisfaction,” commented Paul Brown, Senior User Experience Research Analyst at Strategy Analytics.

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “The ability to locate the latest news headlines via the portal homepage was a key requirement for many India users; therefore, portal developers in India should be aware of this need.”