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Thread: Bharti Airtel announced Airtel digital TV

  1. #1
    Join Date
    Dec 2007
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    Bharti Airtel announced Airtel digital TV

    Telecom operator Bharti Airtel today made its debut in the television space with the launch of its direct to-home (DTH) satellite television service, which will offer over 175 channels across the country from October 9.

    The service would be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities.

    "This is a right time for Airtel to enter the market. the launch of Airtel digital TV is the culmination of our 'three screens' strategy, which is to be present across mobile phone, computer and TV screens. We are very clear at Airtel and will take over as a leader of the sector as soon as possible," Airtel Chief Executive Officer and Managing Director Manoj Kohli said.

    On the occasion, Mr Manoj Kohli, CEO and Jt. MD, Bharti Airtel saud, "Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand of lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens."

    Mr Atul Bindal, President- Telemedia Services, Bharti Airtel, added, "We believe that the Indian DTH segment offers immense growth potential going forward. Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of Airtel's strong brand equity and wide distribution network, we are well placed to emerge as a leading player in the segment."

    Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high quality audio for the customer. This latest technology also enables delivery of more complex interactive content and is High Definition ready. Also, Airtel digital TV uses 20% larger dish antenna that offers better performance during rain.


    Initially, the company had introduced three different packages for the North and Southern markets.

    Depending on the language and genre of channels, the monthly tariffs would range from Rs 125 to Rs 424, he informed.

    Besides the latest technology., Airtel digital TV brings many firsts to the DTH segment in India:
    • Universal remote for both Set Top box and TV that offers enhanced viewer convenience
    • Highest Set Top Box memory enabling more interactive applications
    • Exclusive content such as World space radio
    • Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browsw and book travel packages), iShop (Shop on TV for your favourite brands), iCity (Get your city's information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2/4 screen iSports
    • Amazing games with high quality graphics, refreshed every six weeks
    • Audio gain control for uniform audio levels across all channels
    • Simple and intuitive search
    • On screen account meter
    • Last viewed channel in case of power disruption/switch off
    • Low battery indicator on the screen.


    The customer care is available in 8 different languages

  2. #2
    Join Date
    Aug 2008
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    Now Telecom operator Bharti Airtel debut in the direct to-home (DTH) satellite television service, which will offer over 175 channels across the country from October 9. that means Now in DTH we will gets lots offers.


    CEO of Bharti Airtel Manoj Kohli [R] along with President-Telemedia Services Atul Bindal at the launch of their DTH digital Satellite TV services in New Delhi.

  3. #3
    Join Date
    Dec 2007
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    Airtel offers 65 channels free for 12 months in Rs. 2,000, Movies On Demand like Harry Potter, Life in a Metro, Thennali and Airtel Live From sizzling movies to the hottest games. Get the best content only on Airtel Live.

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