Shure SE115 Earphones

[Gonzo]

At the Consumer Electronics Show and Macworld Conference and Expo, Shure Incorporated today unveiled the SE115, the newest, most affordable, and most colorful member of the Company’s acclaimed family of Sound Isolating™ Earphones. The SE115 arrives in four vivid hues – Blue, Pink, Black, and Red – and at a $99 price point. Already a likely icon for its aesthetics and affordability, this newest earphone, like the Company’s other SE models (SE210, SE310, SE420, and SE530), is most remarkable for how it reproduces sound.

During the past five years, Shure has delivered a personal listening experience unlike any other, making the brand synonymous with exceptional sound quality. While many have tried, none have been able to achieve the same combination of reliability, comfort, portability, style, and audio performance without compromising one requisite for another. Now, with the SE115, creative Shure engineers have achieved a new breakthrough and fit a dynamic driver capable of delivering incredibly rich bass into the sleek, compact form factor once only attainable with a smaller driver.

“There’s no doubt about it – for decades, Shure has set the standard for superior audio and unparalleled design,” said Mark Karnes, Executive Director, Global Marketing, Shure. “Now, as MP3 players, smartphones, portable gaming systems, and laptops break new ground in functionality and style, our engineers have blasted even bigger sound into a smaller and more beautiful package than ever before.”

Additional SE115 features include:

• Superior Sound Quality: The Second Generation Dynamic MicroSpeaker delivers detailed, warm sound with enhanced bass.
• Color and Style: Blue, Pink, Black, and Red create a personal fashion statement for any user.
• Isolation from Background Noise: Unique Sound Isolating technology prevents outside noise from interfering with the user’s listening experience.
• Superior Comfort and Flexibility: The included Shure fit kit provides interchangeable earphone fit and cable options that deliver unmatched personal customization.

Pricing and Availability
At a $99.99 retail [$119.99 MSRP], the SE115 Sound Isolating Earphones will be available to consumers in spring 2009 and will carry a two-year limited warranty. The SE115 and all Shure Sound Isolating Earphones and inline accessories can be purchased online , as well as at select retail partners

[Gonzo]

Background and history:
Developed by Shure Incorporated, the world's leading manufacturer of microphones and audio electronics, the $99 SE115 is the newest, most affordable and most colorful member of the company’s acclaimed family of Sound Isolating™ Earphones. Delivering audio nirvana in four vivid hues – Blue, Pink, Black, and Red – the SE115 continues Shure’s legacy of unparalleled sound and design quality and breaks new ground in technology and style. With the SE115, Shure engineers have developed a dynamic driver that fits into a sleek, compact form factor. The result is bigger sound and more bass in a smaller and more beautiful package than ever before.

Compatibility and Availability:
The SE115 is compatible with most popular CD, MP3, and DVD players, as well as with portable gaming devices (any devices with a ⅛" (3.5mm) jack). The earphones are also compatible with popular smartphones such as the Apple iPhone and BlackBerry Curve. The SE115 will begin to be available to consumers in spring 2009 and will carry a two-year limited warranty.