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Thread: Importance Of SSM

  1. #1
    Join Date
    Nov 2010
    Posts
    368

    Importance Of SSM

    I m A Management student where I needed Information about Service Sector Management. How Does the7P’s of Marketing important to this sector? What are the services provided by hospital Management. How is Service quality measurement in Hotel Industry. How is Marketing Challenges of services taken up? One point that come in my mind while researching this topic was that how do they balance of demand and capacity. What is the Role Of Service Quality in Service sector Management.

  2. #2
    Join Date
    Jun 2008
    Posts
    379

    Re: Importance Of SSM

    According to research done in 2006-07 The Growth Domestic Product(GDP) of Service Sector is 55.1% in India. It consisted of More than Half Of GDP’s Of India. The various sectors that combine together to constitute service industry in India are Trade, Hotels And restaurants, Railways, Communication , Banking, Insurance, Dwellings, Real Estate etc’s.. While the share of services in India's GDP increased by 21 per cent points in the 50 years between 1950 and 2000, nearly 40 per cent of that increase was concentrated in the nineties. In the current economic scenario it looks that the boom in the services sector is here to stay as India is fast emerging as global services hub.

  3. #3
    Join Date
    Jul 2008
    Posts
    360

    Re: Importance Of SSM

    There are many organization which sells its Products due to the service Elements. Many Organizations know that consumers require excellent quality and speed of services. There are five types of service such as lack of ownership, Intangibility, inseparability, perishibility, heterogeneity. Without This service The Service is incomplete. One should know about all this service if he/she is in Service sector. But among the most innovative companies in Service , those same activities often generate more than 50 percent of the profits.

  4. #4
    Join Date
    Apr 2008
    Posts
    384

    Re: Importance Of SSM

    The Main Goal of Service Marketing is Selling of Products. Service Marketing is a form of Marketing in which main criteria is selling of products. Services which help to sell the product and marketing helps them to promote it in differently approach.we can say that if a person is selling a computer he will not only make an option of selling but he provides option of selecting PC’s and also assures the services like repairing them. Marketing both its product and the supporting services it offers to offers to appeal to customers.

  5. #5
    Join Date
    Aug 2008
    Posts
    423

    Re: Importance Of SSM

    Service sector Management Plays an important Role in Hospital Industry. In Hospital Sector, it is considered to be extremely “Unethical” to advertise or promote one’s medical Services. This is so because, it is not a good thing to say that you can save someone’s life better than somebody else can. In addition, it is very bad to say that you are profiteering from people’s misery.People in Service Sector Marketing represents both the employees of the company as well as the customers of the company.

  6. #6
    Join Date
    Aug 2008
    Posts
    452

    Re: Importance Of SSM

    To gain Customer loyalty and and growth in competitive market, many organization are now recognizing the need to improve Service provided by them and service Parts Management capabilities. Service Management is a part of Supply Chain Management which acts between the actual sales and customers.Most Innovative organization in this service gains 50 percent of profits.Service Management is Growing day by day which can be Looked forward as for business strategy.

  7. #7
    simranbebi Guest

    Re: Importance Of SSM

    The Integrated Library Board (ILB) was established on early 90s, to spearhead the transformation of library services in Singapore in the Information Age. Its mission is to expand the learning capacity of the nation so as to enhance national competitiveness and to promote a gracious society. By developing a relevant and responsive library system, which caters to the needs of its people, the ILB will help in creating enlightened individuals who can compete confidently in all sectors.

  8. #8
    simranbebi Guest

    Re: Importance Of SSM

    There are many garbage on the internet today. I'm new to the e business world and would like to hear from experienced marketers with a system that really works. First I need an educational platform, with an online "mastermind" group that is familiar with the industry changes taking place.

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