If the U.S. market responds more favorably to VOD and SVOD platforms, all the actors do not enjoy the success that is concentrated around a few large platforms. Today, Samsung is making charges and announced the closure of its platform.

Yet the situation seemed ideal for Samsung TVs by equipping its menu directing users to its own music service and video, the brand has ensured a wide park-goers.

Yet, it seems that users are not very receptive to the offers of Korean group, which announced the closure of its service from August 1, 2014 in the United States. Samsung Video and Media Hub will no longer be available after that date.

Samsung Smart TV

The group points out in a press release that the rental and purchased movies from the two platforms are disabled since July 1, but users have paid to access the content they have not consumed and will therefore enjoy it until August. The brand invites its loyal users to transfer content they have purchased to its partner, M-Go.

So far, Samsung has not provided any news regarding a similar situation in other countries, since the difference in the market. However, one can fear the worst for some VOD platforms till next September with the arrival of a heavyweight in the field: Netflix.