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Thread: Yahoo Signs a Partnership with Spotify

  1. #1
    Join Date
    May 2009
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    Yahoo Signs a Partnership with Spotify

    The U.S. internet group of Yahoo! recently announced a distribution agreement for content and cross-promotion with the Swedish online music site Spotify.

    Yahoo! has approached Spotify to enrich Yahoo! Music. Initially available as an application for PC/Mac and mobile phones, Spotify has recently introduced a widget to insert HTML page links of a song, playlist or album of a band. Yahoo! Music on the Internet will find the Spotify integration within the pages of artists. Subsequently, the music service will intrude on other sites, including Yahoo! Movies and Yahoo! OMG, to find immediately the soundtrack of a film. Meanwhile, Yahoo! will create an application based on the platform of the music service with exclusive content.

    According to figures from comScore, the Yahoo! portal counts 700 million visitors, representing 47% of Internet users worldwide. For its part, Spotify would benefit from a base of 10 million active users. In April, Tumblr and Spotify signed a partnership, for publications like audio, and users can simply paste the link of a song to make it available on their blog to other users with Spotify.


  2. #2
    Join Date
    Apr 2008
    Posts
    471

    Re: Yahoo Signs a Partnership with Spotify

    This deal also means that Spotify will replace its senior partner Rhapsody as Yahoo's streaming music. This dates from 2008 and did not include the emergence of the service (as we now have Spotify) elsewhere, such as Yahoo Movies and omg! Spotify can now expand its 10 million users, thanks to the 700 million corresponding to 50 percent of the population with Internet access on yahoo.

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