Download Free Microsoft Search Engine Optimization Toolkit for IIS

[Damiano]

Today IIS give the IIS engine Optimizing Toolkit free. The IIS SEO Toolkit is a set of features that aim to help you, your web site and its contents in in good shape for both users and search engines to date. You can install the IIS Search Engine Optimization Toolkit using the Microsoft Web Platform Installer I blogged about earlier this week. You can install it through WebPI using the “install now” link on the IIS SEO Toolkit home. by launching the IIS Admin Tool and clicking on the root node in the left-pane tree-view of the IIS7 admin tool. We’ll then select the “Site Analysis” icon within the Search Engine Optimization section on the right.

The Site Analysis module suggests changes that can help improve the volume and quality of traffic to your Web site from search engines. Site Analysis allows users to analyze local and external Web sites with the purpose of optimizing the site's content, structure, and URLs for search engine crawlers. The Robots Exclusion module makes it easier to control and restrict the content that search engines index and display. Robots Exclusion enables Web site owners to manage the robots.txt file from within the IIS Manager interface. This file is used to control the indexing of specified URLs, by disallowing search engine crawlers from accessing them. The Sitemaps and Site Indexes module can help inform search engines about locations that are available for indexing. Sitemaps and Site Indexes enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to help keep search engines up to date, including the most important URLs listed and ranked in the sitemap.xml file. So don’t forget about one of your most important customers with no voice and help out the search engine crawlers of the World Wide Web. The IIS SEO Toolkit Beta can be installed with the Microsoft Web Platform Installer 2.0 Beta for use with IIS 7.0 and IIS 7.5. Also, be sure to check out other IIS Extensions from Microsoft.

[Damiano]

The features that are included in this Beta release include :

• This feature includes a crawler that starts looking at your Web site contents, discovering links, downloading the contents and applying a set of validation rules aimed to help you easily troubleshoot common problems such as broken links, duplicate content, keyword analysis, route analysis and many more features that will help you improve the overall quality of your Web site.
  
  
• This includes a powerful editor to author Robots Exclusion files. It can leverage the output of a Site Analysis crawl report and allow you to easily add the Allow and Disallow entries without having to edit a plain text file, making it less error prone and more reliable. Furthermore, you can run the Site Analysis feature again and see immediately the results of applying your robots files.
  
  
• Similar to the Robots editor, this allows you to author Sitemap and Sitemap Index files with the ability to discover both physical and logical (Site Analysis crawler report) view of your Site.