TODAYshow.com and Zumobi today unveiled the official TODAY application for the iPhone and iPod touch, offering millions of consumers access to the program's leading news, entertainment and lifestyle content, right from their mobile device. This application is a first-of-its-kind for the morning news program category and represents a compelling new way for TODAY viewers to enjoy content from America's number-one morning program for 13 years running. The free application, available now in the iTunes App store, delivers videos, top stories and photos from popular TODAY topics, including interviews with newsmakers and features on health, food and wine, entertainment, relationships and fashion.
"This fun new app lets millions of consumers stay connected to the lifestyle content they love, even when they're on the go," said Catherine Captain, general manager of TODAYshow.com. "The mobile app also presents another way for marketers to reach our highly engaged audience on another platform."
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