Resident Evil, Metallica, Halo Lead In Video Game Name Recognition

[Johnny]

Resident Evil 5 maintained its lead as the top title in unaided consumer awareness, as 10.6% of respondents cited the game in Nielsen’s latest weekly Video Game Tracking survey. Buzz around the game has remained strong, even three weeks after its March 13 release. Guitar Hero: Metallica moved up two spots to take second place at 7.7%, likely due to its March 29 release date and the rock band’s Rock And Roll Hall of Fame induction. The recently released Halo offshoot, Halo Wars, took third with 7.1% of respondents identifying the title. Wii Fit jumped five spots up to 7th on this week’s list and Grand Theft Auto IV jumped six spots up to 10th. Despite the fact that both GTA and Wii Fit are coming up on one year since release, the staying power remains strong for both brands.


Top Games In Unaided Recall

Rank Title
1 Resident Evil 5
2 Guitar Hero: Metallica
3 Halo Wars
4 Killzone 2
5 The Godfather II
6 Wanted: Weapons of Fate
7 Wii Fit 3.90%
8 Call of Duty: World at War
9 Street Fighter IV
10 Grand Theft Auto IV

[Johnny]