Google branches into expandable ads
Google is expanding its AdSense program--literally.
The Web search giant announced Wednesday in a blog post that it is pitching advertisers on the use of expandable ad units, those adverts that start out as banners or square ads and launch larger ads that cover much of the Web site's content. However, Google says that unlike the most annoying varietal, these expandable ads won't enlarge on their own or with a simple mouse-over; users will have to click on the smaller ad to get the larger ad.
Many users may find expandable ads annoying, but as Google points out, the format could be valuable to both advertisers and customers when used to show movie trailers, video game clips, or other images that require greater emphasis on detail.
Google said that advertisers are automatically eligible to use the expandable ads if they have added AdSense code to their site's source code and enabled image ads. Google also noted that the program is currently available only to specific advertisers in the U.S. that can bid on specific ad placement.
Google also reminded advertisers that earnings will be based on whether they use cost-per-click ads (CPC) versus cost-per-impression (CPM) ads, promising that CPC expandable ads will generate more earnings when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad. Google has created an FAQ page with more information for advertisers.
The expandable ads aren't likely to make a Google earnings skyrocket, but because they require user interaction to expand, they also aren't likely to create animosity from Web users.
AMD Sempron 2800+ @ 2Ghz
120Gb Seagate barracuda 7200Rpm Ultra-ATA 100
Elixir 512mb DDR Pc3200 (Soon 1Gb)
Club 3D Radeon 9600 256Mb
Lite-On Cd & Dvd writer combo
Windows Xp Pro Sp2
Advent Wireless Mouse & Keyboard.
Re: Google branches into expandable ads
Search giant is offering advertisers the use of ad units that expand to cover Web page content, but only if the user interacts with the original embedded ad.
"All gave some, some gave all."
|Thread Tools||Search this Thread|
|Similar Threads for: "Google branches into expandable ads"|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Is it possible to use 64GB or above expandable memory on HTC Evo||Gulbulay||Portable Devices||3||23-05-2012 02:59 PM|
|Nokia E7 non expandable memory & low RAM||Aidan 12||Portable Devices||5||06-03-2011 08:59 AM|
|Indian Air Force Recruitment in Technical Branches||Educated||Education Career and Job Discussions||5||27-11-2010 05:43 PM|
|Expandable USB flash drive!||Jackie||Web News & Trends||3||20-10-2008 09:19 PM|
|Rhiannon: Curse Of The Four Branches||spookshow||Video Games||2||13-08-2008 08:04 PM|