Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development.
DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment marketing and in his new position at Infuse Creative, DiNucci will focus on connecting industry leading, search marketing (One Infuse Creative movie studio client paid less than 1/4th their top 4 competitors cost per click), video marketing, social media and mobile marketing results and cost savings to the entertainment sector via focus on theatrical, television, cable, home entertainment/DVD, iPhone/mobile, video games and online gaming, music, literary publishing, and more.
At Google, DiNucci was one of the first employees to work on Google AdWords, where he was the founding member of the AdWords phone team and the national agency team. As Senior Client Services Coordinator, he helped hire and train a team of over 100 people to provide top quality service for Google clients. After becoming the first Senior Associate in Online Sales and Operations, DiNucci handled over $30 million in AdWords business per year, working with top brands and clients, including New Line Cinema, Fox Television, Warner Bros. and the Venetian Resorts in Las Vegas.
He moved on to work as an Account Manager with Google Audio, which offers paid media advertising on terrestrial and satellite radio. Before joining Google, DiNucci had a decade long career in Silicon Valley during which he worked for various high tech companies, including SGI, Yahoo, Tellme and VeriSign.
Infuse Creative CEO Gregory Markel stated his confidence and excitement in David DiNucci’s hiring when he said, “We were the first agency to take movie studios into SEO
, search fed trailer & ticket sales, CPA conversion tracking, local, mobile, social media and video, and now, with David on board we can be even more effective in helping them generate trailer views and sell tickets at the lowest possible CPA.”