I've never been a fan on the weekly tournaments, so I would suggest multi-table tournaments similar to that on party poker. Have new tournaments running every hour or two, and cap the amount of players that can enter - maybe 5,000? Also, these multi-table tournaments should have low to high buy-ins, for variance. And if anyone places in the top 3, they should get a trophy that appears in their profile. What do you guys think?
Bookmarks