Intel and Zapak have joined hands for the India Gaming Summit 2008, which will be held on 21 November in Mumbai.

According to the NASSCOM 2007 report, the gaming industry is projected to touch $200 million by 2011, as opposed to $20 million in 2007-08 measure.

The period has been decisive as it has laid the foundation for the future. With large investments being made in creating infrastructure in content, distribution and access, the industry is fast gaining momentum. Looking ahead how is the "Gaming Eco System" shaping up; the India Gaming Summit 2008 looks for answers to the opportunities and challenges it presents. IGS 2008 as in its previous edition creates a platform for heads of industry, technocrats, advertisers and the trade to meet and deliberate the path for the future.

Speakers will include Reliance Entertainment president Rajesh Sawhney, Zapak COO Rohit Sharma, Intel South Asia director marketing Prakash Bagri, Kreeda CEO Quentin Poulet, Microsoft India regional director - entertainment and devices Jaspreet Bindra.

The summit would cover the following regarding the Gaming Industry:
  • Gaming on the road to 2011: An overview on how the India Gaming industry plans to gear up to reach the estimated target of $200 million.
  • Driving the Gaming Eco System – Opportunities an Challenges: This session provides a unique opportunity to look at what drives Gaming in India.
  • Infrastructure and Technology – Opportunities and Challenges: The backbone of gaming is based on technology – what do the tech guys have to say about this industry.
  • Distribution and Access – Opportunities and Challenges: Distribution and access form the core of gaming. How is India taking gaming to the masses.
  • Marketing and Advertising: Understanding of media structure, media potential, consumption habits, etc. Case studies on successful brand partnerships, insights and learning.


The Gaming Summit will have leading industry stalwarts coming from the varied fields namely, gaming, media, advertising fraternity, addressing important dynamics of the industry. There will be panel discussions addressing different topics which will involve industry players from diverse fraternities.

IGS 2008 this year would be held against the backdrop of the Intel and Zapak India Gaming Expo 2008 creating a public showcase for the Gaming Industry in India.