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Thread: Tips for Email Marketing

  1. #1
    Join Date
    Dec 2011
    Posts
    55

    Tips for Email Marketing

    I know that email marketing is one of the most important way to promote anything. I have newlky started mby bussiness and want to learn various methods of marketing. So I am posting this here to have some tips from you people about Email Marketing. If you have some suggestion/tip on this then please post that here. I hope that this thread will be helpful for al the other people who are searching for the same.

  2. #2
    Join Date
    Jun 2009
    Posts
    181

    Re: Tips for Email Marketing

    Email marketing has become an important tool to get traffic to website. Ten years ago hardly anyone knew what it was. Today we can imagine a life without e-mail not even imagine. More and more managers accept e-mail marketing as a mature medium and set email increasingly communicating with their (potential) customers. Email marketing is fast, and effective.

  3. #3
    Join Date
    Nov 2009
    Posts
    117

    Re: Tips for Email Marketing

    Email marketing is a form of direct marketing, building and maintaining a direct customer relationship, e-mail. The medium e-mail offers many new features. Your e-mail newsletters can be tailored to each individual recipient. This makes the messages you send very personal, which get the positive response to your campaigns significantly and as a result of that it increases marketing and promotion. Without any significant effort or your customer relationship individually addressed with his or her name (Dear Amar..., Dear Mr. Harson ,...) and information about the recipient included in the newsletter.

  4. #4
    Join Date
    May 2009
    Posts
    210

    Re: Tips for Email Marketing

    Here are some tips for email marketting:

    • Keep It Short & Simple
    • Offer something new every mail
    • Give a chance to get something / win

  5. #5
    Join Date
    May 2009
    Posts
    223

    Re: Tips for Email Marketing

    Anyone who wants to achieve in the e-mail marketing high opening and conversion rates, operating expenses and must be creative. E-mail is cheaper than communication via paper, they can be personalized and can be written quickly. On the other hand, e-mailings are often less spam. The best and only way to get your subscribers motivated and confident in you, will be providing valuable information, try to be his most faithful friend, go out and get content you can serve and give them as gifts, write newsletters and send them, always at the end remind the benefits achieved if the product is decided, never try to sell in their email, just remember its benefits. A good option is to show testimonials from others who are enjoying the service or product you offer.

  6. #6
    Join Date
    Nov 2009
    Posts
    140

    Re: Tips for Email Marketing

    You must become a friend to provide information and share experiences, just think as if they were your friends facebook.com or twitter.com, the more information and content you offer, have more friends. It's about your prospects receive 10 or 20 emails a day. Don’t directly start with a lot of email. Start slowly and then increase the email count gradually.

  7. #7
    Join Date
    May 2009
    Posts
    218

    Re: Tips for Email Marketing

    The first thing you do in your first emails that you send your prospects is to make you respect and admire you. For this, I recommend that you become your own in a sort of trademark or trade name. A good strategy to become a recommended figure is to buy a domain under your name. If the name is already registered then you can try with the another extension, or just do some changes in your name.

  8. #8
    Join Date
    May 2009
    Posts
    201

    Re: Tips for Email Marketing

    The other strategy to build credibility is to put your name and address of your website on the introduction of each email. Thus readers know who is coming quickly information, otherwise they will have questions and do not trust. If possible write in the subject will benefit with this message, a good trick is to cause doubt, the reader should be curious and do not do anything other than opening the message.

    Example:

    Subject: (Name) Here is the surprise gift this week ... ..!

    From: www.futurehardware.com

  9. #9
    Join Date
    Jun 2009
    Posts
    230

    Re: Tips for Email Marketing

    Just avoid unwanted links in the email and don’t make it too big also. Keep that short and very easy to understand. It will be better if you can put company logo in the email.

  10. #10
    Join Date
    May 2009
    Posts
    245

    Re: Tips for Email Marketing

    Take every chance you get to your list of recipients to expand. If you have a shop, give your customers the ability to spot their email address behind. At conferences or events, ask each party whether he / she may add to your list of recipients to exchange business cards. Add the entry form for your newsletter to each page on your website. Do not use a subject line consisting only UPPER case or add extra exclamation marks (!!!). This will trigger spam filters. The same applies to the content of your newsletter.

  11. #11
    Join Date
    May 2008
    Posts
    188

    Re: Tips for Email Marketing

    Don’t send the emails daily to the same users. If you send email to some user then just wait for few days, at least for one week and after that send them email again. There is more chances that he/she will respond to that.

  12. #12
    Join Date
    May 2009
    Posts
    258

    Re: Tips for Email Marketing

    Give the link of the your website on each email so that he can get to your website for more information. Provide sufficient information on the site so that someone not feel that to be incomplete. Put the contact detail in that so that, if someone want to make contact with you then he can do that without any problem.

  13. #13
    effortness Guest

    Re: Tips for Email Marketing

    Email marketing is one of the best way to get the promotion of anything. Make sure that the people you are targeting are interested in that. So selecting and targeting the people for whom there are more chances to show interest in your ad.

  14. #14
    Join Date
    Jan 2012
    Posts
    2

    Re: Tips for Email Marketing

    From experience, it is probably best to sign up to an e-mail client, rather than just using outlook etc. There are many available, mail-chimp, swiftpage we chose mailaway mainly because they have UK servers, (not just U.S).

    These clients will provide lots of templates as well as tips and tricks.

    Main thing is you DO NOT SPAM your clients, (or potential clients). This can be done by either e-mailing too much, or sending them unsolicited e-mails, make sure you give the option to UNSUBSCRIBE.

    Also, if you don't format the e-mail correctly, the e-mail could just end up in the spam folder. For example, sending an e-mail with large pictures or illicit text. The e-mail clients as mentioned above have many templates that prevent such technical issues.

    Also, you have the option to 'pay-as-you-go' which makes it cheaper and easier.

    As someone else said, take every opportunity to invite people to your e-newsletters/e-marketing as much as you can.

    Hope it goes well!!

    Mandy

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