Tips on Facebook Advertising

**Akiraa** · 03-08-2011

Social networking is one of the fastest growing phenomena on the internet because of all the free services, utilities and entertainment they provide, the simple fact of not having cost is the most attractive, but the tools provided to create your own space in the network and to upload photos, music, videos and exchange and share your ideas with the world's largest community and friends, another attraction is the more interesting. Use marketing strategies in social networks is to have a presence in 3 of the 10 most popular websites in the world.

YouTube, Facebook and MySpace together receive more than 500 million visitors each month. Visitors are one thing, and the number of users is another captive, just to give you an idea, FaceBook, have more than 200 million active users. For this reason, the social network advertising is without doubt a very attractive market. Each of these social networks has its own advertising system, the main attraction for advertisers is that advertising can be an excellent way to segment.

The payment system is convenient, is via credit card and we can determine how much money we spend per day, as we deducted per click or impressions to date ads. There are several formats and locations, the typical is that we see in the image appears on the right of the profiles on the new design . Based on my experience with AdSense I can say that the location is very successful as it is in sight, striking and disturbing. If they are effective for these campaigns advertising companies do not know very much depends on what is offered and the goals they have.

Tips for Advertising on Facebook

The CTR is the major element that will make success or not your ad, your ad must absolutely make you want to click! It is therefore a priority optimize image advertising and title because they are the key elements for a good click through rate.
It is essential to use a unique and stunning image to get a good click through rate. To do this you must use the photo sales sites and make a drastic selection.
You must create the same ad multiple times with different targeting and video to cover the market and not be forced to increase your CPC on too generic terms to get a good CTR.
Follow the same rules of Google Adwords. Prepare a landing page with the recall of offer and the proposal to place an order, check that your entire budget is not spent in the middle of the day, lower the CPC according to the results

Benefits of Facebook Advertising

Create a buzz without paying the display via a payment to the CPC.
Touch the 7 million registered in France
Give an image pattern of its products and its business
The Social actions that show who in your contacts clicked on an advertisement, which allows you to use the recommendation via a third party.

Some disadvantages Facebook Advertising

It can happen that you might pay for many false clicks between the number of clicks on Facebook and visits there is a strong difference is not solely explained by a load time too long.
You might not be able to focus effectively on Google Adwords. That means you cannot choose to appear for highly targeted keywords.
Sometime changes in design of the Facebook page impair the visibility of the ad, which can strongly influence the visibility of your ads

**Grohu** · 03-08-2011

Not less than 9 million active users per day on average you can target. But that is an old data and now there are much more increase in the same. The cost of your campaigns is of course depending on the location, duration, because you choose to purchase a CPM or CPC. Benefit from the power of the home page with a concentrated distribution, ideal for quickly generating traffic. This self-service platform allows the opportunity for everyone (especially business) to manage his campaign live CPM or CPC.