To remain competitive, it is necessary to be the tip of the relevance of his professional sector. To facilitate the eve professional, Google has specific tools: Google News, Google Alerts, Google Reader, iGoogle. It explains why and how to use them in your company.

Competitive: Google essential ?

The advantages of tools watch their free Google and compatibility. Each tool works independently, but you will watch more substantial, using them all.

Their ownership does not require knowledge, it is generally sufficient to indicate your Gmail address and be guided by the understanding or popup help pages easily accessible in the interface of Google.

Once implemented, these tools save you precious time everyday in your search for business information, since you have just to seek more information.

Google is not alone in offering such tools, if you're not in any of Google, here is their equivalent:

Google Tools -> Other tools
Google News -> Yahoo News
Google Alerts -> Yahoo Alerts
Google Reader -> RSS Reader, RSS Owl, FeedReader
iGoogle -> Netvibes, MyYahoo, WindowsLive

Google News to follow the news continuously

http://news.google.com/ is at this address you can check the latest news articles published over 500 magazines and newspapers online!

The advantage of Google News is its operation. When searching for information without specific tool, you choose an information site, then heading and the subject likely to interest you. With Google News, you choose a topic, then Google News offers several sources. Simply click the item that seems most appropriate.

You can also customize the Google News page, choosing to receive only the latest example of a magazine or economic news covering news in your area:

  • Customized News click on the top right / Customize this page / Add a custom section.
  • Enter one or more keywords: Topics magazine, name, ...
  • Choose a figure (position of this new entry in the left menu)


To search of accurate news (the specialty of Google), Google has an advanced search. Date of publication, source of information , the country dissemination, the location of the keywords in the article (title, body or url of the article) are part of the search criteria.

Google Alerts, to receive news by email

With Google Alerts, this is not you who go to information is information that comes to you!

http://www.google.com/alerts is the page that you can subscribe to Google Alerts. You choose a keyword and type in your email. You will then receive information directly related to the selected keyword in your mail box, under the name Google Alert - your keyword.

For example if you want to receive news about a competitor, you just write the name of the competitor in the search and your champ Termes email address. You receive a Google alert in your mail box each time an article on competitor appear.

Google Reader, the RSS feed reader Google

There is another way to be informed almost instantly to the publication of new articles on the sites you've selected. By subscribing to RSS feeds from these sites, simply viewing a page, your personalized Google Reader.

This will save time in case you visit regularly or even several sites to read the new articles.

To subscribe to a feed, you connect to the site that interests you, click the button to subscribe to RSS feeds, choose Google Reader feed reader, the flow is automatically added to your list of feeds on your personalized page .

iGoogle, to centralize information

iGoogle is a customizable home page. It includes a search bar any more classic Google RSS, widgets and tools of all kinds that you selected for your interests as an entrepreneur. iGoogle therefore covers all the benefits of Google News and Google Reader, with many options.

How to use iGoogle:
  • connect to the Google search page,
  • click on iGoogle,
  • select the tools you want to appear on your personalized page: Google News, Google Map, Weather, Diary, date and time, games, ...
  • add tabs and tools by clicking on Add stuff,
  • choose a template,
  • save your changes when you log in with your Gmail account, you will find your personalized page next to your connection to Google