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Thread: Press release vs Article

  1. #1
    Join Date
    Jan 2012
    Posts
    15

    Press release vs Article

    Hey, I would be interested in the difference between an article and a press release. In my opinion the two are the same. Does one of you (perhaps journalists and marketing people) Does anyone know? Thank you!

  2. #2
    Join Date
    Aug 2011
    Posts
    305

    Re: Press release vs Article

    The difference is that a press release written by companies or individuals and distributed to journalists / press offices is. Article, however, are created by journalists and disseminated via the media. A press release cannot logically raise the claim of objectivity, since it is always launched by a group of stakeholders.

  3. #3
    Join Date
    Jul 2011
    Posts
    321

    Re: Press release vs Article

    A good press release, too, is well written, but this is not necessarily important. It's just about facts that are given to the press. And even as Ford Perfect, it writes the inside is what will bring a company through the press to the public. To write a good article requires a bit more. He should be fully researched and formulated for the future reader appealing and understandable. Not everyone can, as a rule are the just-trained journalists. However, employing large companies in their press departments Journalistic. First, know what exactly are the journalists for their work, and secondly, they benefit from the fact that many newspapers on lasted are. If the press release is then formulated well, it is simply the way it is taken. And here the circle closes again.

  4. #4
    Join Date
    Jun 2011
    Posts
    620

    Re: Press release vs Article

    The press release web is a text that communicates a story on a company, partnership, sole practitioners, an institution etc. Article marketing is an instrument of spreading the web that covers the "articles", not necessarily including the news.

  5. #5
    Join Date
    Nov 2010
    Posts
    395

    Re: Press release vs Article

    Both reported that the articles are useful for increasing the quality and quantity of links to the site but what will count is always:
    1. The quality of the news conveyed by the press
    2. The quality of the information contained in

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