Better code with onsite optimization

[Inigo]

Many users asked us about an optimization of web presence. So, I thought to take some initiative in providing some notes useful for that topic. With high-quality code and content, as well as simple and inexpensive measures, companies can optimize their websites for search engines efficiently, without having to resort to risky methods need. Basically, SEO expert to distinguish between the "On-Site" and "off-site" optimization. The first optimization field technical measures will be made directly on the site, which serve to make the code easier for search engines. These lines include first and the targeted use of good keywords, the implementation of a simple internal navigation, the use of the right tags and attributes, and the economical use of design elements such as frames or Flash component that can not evaluate the search engines.

[Rock Villa]

A search engine sees and assesses text ie:. The keyword-rich text, the higher the quality measures the value of the search engine page explains it. Every single page of the company Web site should therefore best for up to three search phrases are optimized one. Prerequisite for a good ranking, is that key word in the text are common. Too many concepts can also harm. This means that the spam filters of the engines are fired and formed in the visitors a dubious impression. Should be first in the context of a so-called keyword research, the terms are agreed that its own business model are important for and in addition, of Internet users are often looking for. A look at the meta-information in the code of the websites of the competition can also be helpful. Keyword databases that provides important insights into the keywords Internet users are most often used by the. With the help of Google Trends can also examine closely, often certain keywords or keyword combination in search queries feel like. By comparing multiple search terms can be determined, for which keywords you should optimize the site best.

[Saaarc]

Technical tricks and long-term strategies can help to position the Web site in better search engines like Google and Bing. Investment in an attractive and user-friendly web-site is not really worth it if it only existing customers will be attended by then. The true potential of the Internet is rather to attract new customers worldwide. On the first places in the search results from Google appear to be against this background, one of the most important success factors of a web presence.

[Aldous]

The meta tag keywords should contain some keywords that Internet users often with its own products and services at the associate. An indication of this meta tag is the opinion of experts as an absolute requirement. The most important keywords should be in the head-tag title set it, as element of both users and search engines that describes what the site is. Full details are in the meta tag description. In the search results to the Description text will appear below the title of the page and above the URL. Words are printed here in bold, if they occur in the user's search. This gives an indication of whether the content of the page matches that for which the user is looking. For this reason, helps identify the use of different meta tags with appropriate keywords for each base both users and search engines to the content more easily. Heading tags are used to provide users with the page structure. In the analysis of the text by the Googlebot and other robots which are computer programs that crawl the web pages to index to the headings are given more weight. In this respect one should not miss the chance to place the important keywords in the headlines too hierarchical, where one is setting images that do not or can not be evaluated as strong.

[Suzane]

Even with graphics or images can be used for targeted keywords. The HTML attribute "alt" enables the provision of an alternative text, image, if for some reason can not be displayed. The optimization of the old texts, using appropriate keywords at the same time makes detection by image search engines easier. Text links should be used in the navigation too, as this is the crawling and understanding of the site for search engines easier. Keywords here are also weighted more heavily. If you can not do without graphical buttons, one should not forget the aforementioned alternative text. In close connection with the navigation of a website is the design of the URL structure. The use of expressive - and keyword-rich - Categories and file name can not only help to organize the site better, but also help to ensure a more efficient crawl of documents by search engines is possible. In addition, the more easily be allocated to arise, "friendly" URLs for all who wish to link to your website.

[McGrawh]

The times in which many companies invested money in some cheap Russian links to increase the link popularity of their own website and thereby achieve better placement in search engines that seem to slowly but surely to be over. Such unscrupulous manipulation attempts in recent years lost in importance, according to the tenor at this year's Search Marketing Expo, because companies are dealing with search engines themselves have increasingly adopted. This developed the discipline of the craft of witchcraft and thus a crucial success factor in the corporate online strategy. Partly responsible for this development, not least, the search engines, especially Google, which provide with increasingly sophisticated search algorithms for fairer competition.

[Wannabe]

It was much easier a few years ago, Google a nonexistent relevance to pretend to the site. The importance of a web-site is the search engine, among other things by the number of links measured by the external pages received from so-called "back links". So the more pages to your own website link, the more relevant it seems for search engines. For this reason, the temptation, with dirty tricks of backlinks to increase the number, Web masters have always been great at. Today, however, site managers can no longer rely on quantity. With the constant development of the indexing algorithms moves including the quality of incoming links into the foreground. So Google can now detect, for example, using keywords that a link has been created only for pretending, when the side from which the link is bought with your own website is not an issue together. While it is relatively easy to optimize the code and the contents of a website for search engines, the so-called off-site optimization is more complicated, since external factors play a central role to which one has little or no control. It need a good ranking of its time. For Google trust and thus the ranking increases with the age of indexed domain of each site, and even the one-and outgoing links.